When designer Amrita Singh asked us to produce a TV spot for her NoHo, Manhattan-based jewelry boutique, we had plenty of reasons to get excited. Amrita infuses her fashion-forward pieces with the soul of traditional Indian jewelry. Her pieces have been featured in Vogue, Cosmopolitan, Women’s Wear Daily, O Magazine, Marie Claire, Glamour, In Style, BlackBook, W Magazine. Her pieces have also won the favor of countless celebrities like Jennifer Lopez, Jessica Simpson, Kim Kardashian Katie Holmes, Kate Upton, Anne Hathaway, Blake Lively and Sofia Vergara.